Turn contacts entering a sequence into replies, meetings and deals, then weigh the revenue against your monthly cost to get real ROI and cost per meeting.
A sequence with a great reply rate can still lose money if few of those replies become meetings, or few of those meetings become deals. Reply rate measures the copy; meeting and close rate measure the offer and the follow-up. Tracking all three separately shows exactly where a sequence breaks: a high reply rate with a low meeting rate usually means the ask in the reply-handling step is weak, while a strong meeting rate with a low close rate points at targeting the wrong contacts, not the messaging.
Cost per meeting is the number worth watching month over month, because it's comparable across channels: a sequence at $40/meeting is doing real work even with a modest reply rate, while one at $400/meeting needs fixing regardless of how good the open rate looks. Include the real monthly cost — sending tool, list or data source, and any per-seat fees — not just the software sticker price.
1-10% positive replies is typical for cold B2B sequences depending on list quality and personalization; warm or nurture sequences (existing leads, past customers) usually run higher. Segment your own data by list source before trusting one blended number.
If you write and manage the sequence yourself, yes — add your hourly rate x hours spent per month to the monthly cost field so the ROI reflects total cost, not just the software bill.
Reply rate ignores what happens after the reply. Two sequences with identical reply rates can have wildly different costs per meeting if one converts replies to meetings twice as well — cost per meeting captures the whole funnel in one comparable number.
The n8n Launch Pack automates the operations behind these numbers, and The Prompt Operating System covers the decisions. Both are a one-time payment away (PayPal or USDT).
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